About Us

Not Just a Brand — A Statement

Because you were never meant to blend in.

From Founder
HB was born from a feeling — the desire to create more than just accessories. I wanted to build pieces that become extensions of you: bold, feminine, elegant, and unapologetically rare.” As someone who’s always chased unique styles but rarely found ones that felt just right, I decided to create a space where quality meets confidence. Whether it’s a statement earring, a delicate chain, or a fashion piece that turns heads — HB is here to make you feel seen, celebrated, and beyond basic. This isn’t just about trends. It’s about timeless style, personal expression, and the joy of discovering something that feels like you.
hafsa fathima
CEO & FOUNDER
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Our Story

What started as a love for sparkle turned into a passion for creating timeless pieces. At HB, every jewel is a blend of elegance, trend, and soul.


We don’t just sell jewelry — we share a piece of art, crafted to make you shine. At HB, we believe that beauty lies in the little details — a shimmer here, a sparkle there, a touch of elegance that tells a story. What began as a small passion project soon turned into a heartfelt journey of creativity, craftsmanship, and connection. We set out with a simple goal: to make every woman feel confident, graceful, and uniquely herself — without breaking the bank. From timeless pearls to trendy stone chains, from delicate rings to statement earrings, every piece in our collection is thoughtfully curated to bring joy, glam, and a touch of magic to your everyday moments. We’re not just about jewelry — we’re about self-expression, celebration, and a community that shines together. Whether it’s a casual brunch or a grand celebration, HB jewelry is designed to make you feel special. 

Welcome to HB. Where elegance meets affordability. And every sparkle tells a story.

Premium Craftsmanship

Designed to Last – High-quality materials with intricate detailing
Statement Jewelry & Accessories

Make an Impact – Bold, eye-catching designs that turn heads.
Luxury Look, Affordable Price

Chic Yet Accessible – Luxe designs at prices you’ll love.

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@hb_beyondbasic

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